Paid Media Campaigns

Maximize ROAS With AI-Driven Ads

Paid media is the fastest way to drive targeted traffic — but without smart optimization, budgets evaporate fast. I leverage AI-powered bidding strategies, audience intelligence, and creative testing to ensure every dollar works harder.

From Google Search & Shopping to Meta, LinkedIn, and programmatic display, I build full-funnel campaigns that capture attention at every stage of the buyer journey. My approach combines quantitative analysis with creative experimentation to continuously improve performance.

• Campaign Strategy & Setup — Account structure, goal alignment, audience targeting, and budget allocation across platforms.
• AI-Optimized Bidding — Smart bidding strategies that adjust in real-time based on conversion signals, seasonality, and competition.
• Creative Testing — Systematic A/B and multivariate tests for ad copy, visuals, CTAs, and landing pages using AI analysis.
• Audience Segmentation — First-party data strategies, lookalike audiences, retargeting funnels, and predictive audience modeling.
• Cross-Platform Attribution — Unified tracking and multi-touch attribution to understand what's really driving conversions.
• Reporting & Optimization — Real-time dashboards with actionable insights, weekly optimizations, and transparent performance reviews.

Platforms I Manage