Turn Data Into Decisions
Data is only valuable when it leads to action. I build comprehensive analytics ecosystems that connect every marketing touchpoint, surface meaningful insights, and empower your team to make confident, data-backed decisions.
Whether you're drowning in spreadsheets or flying blind without proper tracking, I design and implement analytics solutions that give you clarity, context, and a clear path to improvement. From GA4 setup to custom Looker dashboards, I make your data work for you.
- GA4 Setup & Migration — Full GA4 implementation with custom events, enhanced measurement, and seamless migration from Universal Analytics.
- Custom Dashboards — Beautiful, real-time dashboards in Looker, Google Data Studio, or Tableau tailored to your KPIs.
- Funnel & Cohort Analysis — Deep analysis of customer journeys, drop-off points, and cohort retention patterns.
- Multi-Touch Attribution — Understand which channels and touchpoints truly drive conversions with data-driven attribution models.
- Conversion Rate Optimization — Heatmaps, session recordings, A/B testing, and UX analysis to continuously improve conversion rates.
- Automated Reporting — Scheduled reports and alerts delivered to your inbox or Slack so you never miss a trend.
Tools I Use
GA4Looker StudioTableauPythonSQLHotjarOptimizelySegment